9 posts tagged with "personal branding"

Lackluster Resume? Try Branding Yourself

Posted:February 6, 2014 | Tags: personal branding, skills, expertise, add value, job seeker, resume, job search

Are you struggling with your search? If you’re feeling that your résumé is less than effective or missing a certain panache, I’m guessing (even not having not seen your résumé), that a lack of focus / brand would be the reason.


First, you need to figure out what you’re selling and the value you have to offer employers.


Let’s take a step back and look at this from a ‘big picture’ perspective. The process is that by narrowing your focus. In order to exponentially broaden your appeal to...

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"Solutions Networking"

Posted:November 11, 2014 | Tags: networking, Personal branding, job search, career management

For the past several years, my executive coaching clients and participants in personal branding webinars have heard me talk about the idea of “Solutions Networking.”

Solutions Networking is the idea that when you’re networking (that is, gathering advice, information, and referrals), that you do so around the goal that you’re networking to learn about organizations that are suffering the problem at which you’re an expert in solving.

What’s the foundation of this idea? You have to be clear...

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TIPS If You’re Posting on LinkedIn

Posted:March 19, 2015 | Tags: Personal Branding, Career Management

TIPS If You’re Posting on LinkedIn

If you are ready to contribute your professional insights it is time to try writing POSTS on LinkedIn. It is important to keep your writing focused around your personal brand.

Write about challenges you've faced, opportunities you've seized, or important trends in your industry. What’s your “wheel house” and how can you demonstrate expertise in it?

Because posting on LinkedIn is an opportunity to share a bit of who you are, commit to being genuine. In...

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A Career Management Diagnostic

Posted:July 19, 2015 | Tags: Diagnostic, Personal Branding, Career Management

When considering any next step in your career, it's critical to answer these 3 questions:

What do I want to do? Not, what can I do? That’s not the same question.
How will my personal priorities impact my next step? Examples: financial requirements or geography.
Who needs what I have? The profile of the organization and the ultimate decision maker for whom the issue around which I’m a thought-leader is causing insomnia?
It doesn't matter the next step. This career management diagnostic will...

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Question 1 of 3: What do I WANT to do?

Posted:July 19, 2015 | Tags: Diagnostic, Personal Branding, Career Management

This is Part 2 of a 4 Part Post.

As a follow on to my post (see June 24, 2015 post called: Career Management Diagnostic), here is the deeper dive into Question #1: What do I want to do?

Note: the question is: What do I want to do? Not, what can I do? As that’s not the same question.

Speaking for myself, there are many things I can do, but just because I can do something doesn't mean I want to do it. Or, that it's something at which I excel.

There are many things I did earlier in my...

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