Are you struggling with your search? If you’re feeling that your résumé is less than effective or missing a certain panache, I’m guessing (even not having not seen your résumé), that a lack of focus / brand would be the reason.


First, you need to figure out what you’re selling and the value you have to offer employers.


Let’s take a step back and look at this from a ‘big picture’ perspective. The process is that by narrowing your focus. In order to exponentially broaden your appeal to...

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